Email newsletters are a powerful customer engagement tool.  However, it can be a challenge to continually come up with new ideas for newsletter content.  Fortunately, there are many categories of content that lend themselves to email newsletters.  I have listed some ideas below to get the creative juices flowing.

  • New products/services
  • Featured sale products or services
  • Product/service reviews
  • Giveaways and contests
  • Industry-related news from around the web
  • Events – your events, local events, online events, upcoming, past etc.
  • Partner companies or brands – profiles, features, interviews
  • Seasonal content – holiday-related, National holidays, made-up fun holidays, other seasonal
  • Current events
  • Recap of past events
  • Customer or reader profiles – how they use your product, things they’ve learned, tips/tricks etc.
  • Exclusive content – invites to limited-capacity events, sales etc.
  • News coverage or publicity your brand or network is receiving
  • Your news – new website features, growth, how things work, featured employee
  • Tips and tricks – “Did you know”, help or customer service documentation, FAQ, explainers etc.
  • Surveys/Survey results
  • “How to”, testimonial videos
  • Course or training materials
  • Customer/user stories
  • Opinion piece or editorials
  • Customer testimonials
  • Custom offers/content based on user activity
  • Answer customer questions
  • Customer questions that are unanswered for the community to help with
  • Case studies/white papers

Hopefully, the above list will get you thinking about and making notes for future email newsletters.  We strongly suggest that you make note of any questions that a customer or prospect asks about your product or service.  Such questions provide a rich source of value added content.  Finally, please note that email newsletters can include video.  Short videos are especially effective for “how to” and customer testimonials.


Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!