They say that a picture is worth a thousand words. If that is true, then a video is worth at least a thousand pictures. Short promotional videos, that showcase your product or service, are especially effective. The challenge is to get your message out there and noticed. YouTube is exceptionally effective in this regard. The reason is that YouTube is owned by Google. Google makes money from advertising displayed on YouTube. The name of the game is traffic. Even if you video does not contain advertising, it still generates traffic. It is not an accident that YouTube videos tend to be ranked high in search listings. In other words, free organic traffic! More videos equals more traffic.


There are three main things you need in order to have your videos ranked on YouTube. They are:

  • Relevancy
  • Engagement
  • Clout

Rank for keywords. What is your ideal customer searching for and what questions do they have?

  • Identify keywords or phrases your ideal customer is searching for.
  • Optimize your video for those keywords. Make a video specific to each keyword variation.
  • Tell YouTube what your video is about. This is done through video title, description and tags. Tags are descriptive keywords you can add to your video to help people find your video.
  • Add a transcript of the video. This is added to the description section of the video and provides YouTube with more information about your video.
  • Change the video headline and description periodically. YouTube will see this as an update, thereby increasing ranking of the video.


YouTube wants viewers to share their experience with others. If you think about it, this make sense because more viewers means more traffic. To measure engagement, YouTube looks at the following:

    • Number of comments
    • Shares
    • Likes
    • Subscribers
    • Audience retention (how long people watch a video)

The primary way to achieve great engagement is by creating great content. The content should provide viewers with answers to their questions. Provide useful information and then ask your audience to engage e.g. share, like, comment).


Are you just dabbling on YouTube or in it for the long haul? YouTube values consistency and momentum. To gauge this, YouTube will look at video post frequency as well as growth in total views and subscribers. Bottom line – post value added content regularly. We recommend keeping a log of questions your prospect and customers ask and then creating videos that provide answers to those questions.

Final Thoughts

What this is all about is helping people, and in doing so, creating a loyal following with celebrity status. This will generate views and views ultimately turn into sales. Lastly, videos work 24x7 for years getting your business noticed and generating more sales.

West Chester Productions

West Chester Productions is a digital marketing firm located in West Chester, PA

© 2017 West Chester Productions

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